Yahoo Sees Big 1.6 Percent Monthly Search Share Gain At Google’s Expense In New comScore Data

Measurement firm comScore just released its December search market share report for the US. Last week the firm mistakenly posted the data early and quickly depublished the page. In the earlier release comScore showed Google losing 0.5 percent points vs November 2014. Beneficiaries of that loss were…

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Google’s 17 Percent Growth In Click Volume Is Lowest Since 2010

In Google’s Q3 earnings report, released yesterday, another round of big revenue gains weren’t enough to meet analysts’ expectations. Google’s revenue grew 20 percent over the previous year in Q3, but that’s the lowest annual growth rate the company has posted since Q2…

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Study: 60 Percent of “Right To Be Forgotten” Requests Denied

Reputation VIP operates the Forget.me website intended to handle Google and Bing “Right to Be Forgotten” (RTBF) requests. Using three months of data, the company has released a study on RTBF’s impact in France, the UK and Germany. There was a smaller, separate study on Spain. It…

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Google Market Share: 67 Percent On PC, 83 Percent In Mobile

Last week comScore released its August US search market share rankings report. It appears Google has permanently plateaued at 67 percent (or so). In Europe Google’s share is above 90 percent, which is why all the antitrust activity. Back in the US, Microsoft and Yahoo combined for 29 percent,…

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Yahoo Search Share Falls Below 10 Percent For “All-Time Low”

We’re on the cusp of new comScore U.S. search market share data for June. According to financial analyst notes, releasing the numbers early, desktop search declined for the fifth consecutive month after a period of growth in mid-2013. The big headline, however, is what we’ve been…

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Mobile SEM Strategy: How Savings.com Increased Mobile Search Revenue By 1000 Percent YoY

When Google announced Enhanced Campaigns last year, like many marketers, the team at coupon deals site Savings.com was skeptical and surprised that they would be forced to adjust their approach to mobile. In a soon-to-be-released case study from Google, Savings.com shares how they quickly pivoted…

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Yahoo Likely To Slip Below 10 Percent Search Share Next Month

When comScore releases its “May 2014 U.S. Search Engine Rankings,” we’re likely to see Yahoo’s market share slip below 10 percent. Today (in April) it recorded a 10 percent share, down 0.1 percent from March. Microsoft’s share was up 0.1 percent and so was…

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RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend

RKG is out with its first quarter Digital Marketing Report today, showing US paid search spend increased 17 percent year-over-year. This echoes positive Q1 global growth trends reported by Covario (25 percent) and IgnitionOne (8 percent). Mobile devices and product listing ads (PLAs) both drove…

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SearchCap: Q1 US Paid Search Up 17 Percent, Fueled By PLAs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend RKG is out with its first quarter Digital Marketing Report today,…

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Mobile To Drive 50 Percent Of Google Paid Search Clicks By End Of 2015 [Study]

Mobile paid search saw rapid growth last year, owing to both the rise in smartphone and tablet use as well as to the introduction of enhanced campaigns, which largely bakes mobile targeting into advertisers’ campaigns. In 2013, 19 percent of Google’s ad revenue came from mobile search ads,…

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