In the fourth and final installment of his series on search marketing across the globe, Microsoft’s Gabriel Kwakyi discusses tips for doing business in the Asia Pacific region. The post The Cross-Border Series Part 4: Advertising In APAC appeared first on Search Engine Land.
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In the third of his multi-part series on international search marketing, Bing’s Gabriel Kwakyi discusses the Latin American market. The post The Cross-Border Series Part 3: Landing An E-Commerce Strategy In Latin America appeared first on Search Engine Land.
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There’s been a lot of discussion around breaking down silos within marketing departments, and columnist Casie Gillette notes the benefits of breaking down inter-departmental barriers as well. The post Making Customer Support Part Of Your SEO Program appeared first on Search Engine Land.
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Still trying to figure out real world, practical applications for Scripts? This post is for you. The post AdWords Scripts For Every Level: Part 4, A Real World Use Case (Free Script Included) appeared first on Search Engine Land.
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This is the second in a three-part series on using AdWords Scripts. In the first part we covered how to read scripts. In part two, we go beyond the very basics and look at some of the issues that new scripts users run into. I asked scripts whizzes, Frederick Vallaeys, former Googler and co-founder…
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As we head into 2015, advertisers and searchers are both suffering ad fatigue. Part of this fatigue has to do with the current state of paid search, including which features are considered necessary. The other part has to do with advertisers not adapting to a constantly changing PPC world. Larry…
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Depending on your viewpoint, Groupon’s new Pages offering is either a helpful new tool for local business owners or a bid by the company for more search exposure and a new way to gain sales leads. Indeed, it probably qualifies as both. Groupon stresses Pages’ value for business owners…
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In today’s installment, search industry veterans predict where SEO will be in 2020. The post Expert Insights On The Future Of SEO, Part 2 appeared first on Search Engine Land.
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In part 1, we talked about some practical tips for converting a satisfied customer to a raving fan who is willing to talk about their experience with your service-based company online. In this article, we’ll discuss how to get that fan to talk about your website in a way that benefits your search…
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Here’s a question for all you search marketers out there: given the option, would you prefer to optimize a site that sells products, or services? Personally, I find product-based websites far easier to optimize than service-based sites due to their generally clearer site architecture, access…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing