In this third and final installment, contributor Stephan Spencer outlines common coding, mobile and localization issues and offers workarounds to make sure your code provides consistent cues.
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Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what’s important on your site and how to avoid common coding issues. The post The ultimate guide to bot herding and spider wrangling — Part Two appeared first…
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In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential hire is a good fit for your business. The post Evaluating PPC talent, part 2: The test appeared first on Search Engine Land.
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In part two of his three-part series on authority versus relevance in link building, columnist Andrew Dennis hears from experts who favor authority. The post Relevance vs. authority: Which link has more value? (Part 2) appeared first on Search Engine Land.
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Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career. The post SEM account management: Part 3 — How to get more…
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In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that could cost them their jobs. The post SEM account management: Part 1 — How to avoid getting fired appeared first on Search Engine Land.
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It’s important to have high-quality content on your website, but columnist Conrad Saam believes that SEOs might be overdoing it. The post More content, less traffic: part I appeared first on Search Engine Land.
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In the second installment of his two-part series on Google’s quality updates (aka Phantom updates), columnist Glenn Gabe explains the connection between user experience and organic search performance. The post Why Google’s quality updates should be on your algorithmic radar [Part 2]: The…
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What are Google’s quality updates (aka Phantom updates), and how can you recover? In part one of a two-part series on Phantom, columnist Glenn Gabe explains the history and possible mechanics of these algorithm updates. The post With Panda in stealth mode, why Google’s quality updates should be on…
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After a controversial sponsored post on Search Engine Land, Google has said that they ignore the keywords in the TLD portion of your domain names. The post Google says keywords in the TLD part of your URL are ignored for ranking purposes appeared first on Search Engine Land.
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