Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows
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Microsoft says it is committed to keeping the ads in Microsoft Bing fair and in compliance with its ad policies.
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Plus, how ad design impacts sales
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Plus, we’re introducing research Tuesdays
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Plus, pitch to speak at SMX
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
With close variant taking the place of broad match, limiting keywords isn’t enough for keeping query-to-keyword matches tight.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Smart bidding adapts to changes with reduced budgets, which is better than pausing campaigns, but beware of high impression share with automated bids.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
SEO is one of the best channels to invest in right now to attract new customers and reinforce the loyalty of your existing client base.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
While it’s not business as usual, search engines need to continue to help users, provide vital resources and fight against misinformation.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Tools used for ad analytics can provide enormous social insights and even speed recovery, but they require clear safeguards.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing