Here’s a look at what’s happening with Shopping ads, expanded text ads, device bidding and more. The post 6 key paid search trends from Merkle’s Q1 2017 report appeared first on Search Engine Land.
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Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities? The post What your paid search KPI says about you appeared first on Search Engine Land.
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Spending declined on the desktop but grew by nearly $ 6 billion overall because of mobile. The post IAB: Paid search was 48 percent of total digital spend in 2016 appeared first on Search Engine Land.
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Setting up paid search analytics may be straightforward, but columnist Jacob Baadsgaard shows that if you aren’t using your data effectively, you may be missing out on major opportunities to improve your performance. The post Paid search analytics: What treasures are hiding in your data? appeared…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: CRO tips, local search proximity & paid search analytics appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Baidu AMP, paid search bids & Google Maps ads appeared first on Search Engine Land.
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Both advertisers opted to drive users to their own sites instead of YouTube. The post 84 Lumber and Avocados of Mexico among Super Bowl advertisers that stood out in paid search appeared first on Search Engine Land.
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Ads are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and SEM professionals. The post The future of paid voice search and monetizing the map appeared first on Search Engine Land.
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That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices. The post Three well-meaning paid search…
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Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line. The post Are your paid search ads making the right impression? appeared first on…
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