Tag Archives: Paid

Structuring paid search campaigns: Segmentation vs. aggregation

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Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs.

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The growing importance of remarketing audiences in Google paid search management

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With the explosive growth of click share coming from remarketing audiences, contributor Andy Taylor feels it’s important to consider both incrementality and personalization when using audiences for paid search management.

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The Mad Scientists of Paid Search — SMX Advanced Session Recap

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Honoring a long-standing SMX Advanced tradition, 3 mad scientists share test results and analyze trends to unlock the secrets of attribution and paid search behaviors. Here’s a recap of their session by contributor Mona Elesseily.

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