Data science expert Eun-Ji Noh spoke at SMX London about how integrated data science techniques are improving LinkedIn’s search performance. Here are a few highlights.
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PPC expert Adam Seybold offers advice on how to use dynamic search ads and why first-party data is critical for SEM in 2019.
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SEM expert Seth Meisel shares a real-time reason why stakeholder diplomacy is important. He also delves into ‘proof of concept’ with testing customer segmentation in Google Ads Customer Match.
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PPC expert Sean Murphy offers advice on taking advantage of extra ad space, getting clients onboard with responsive ads and finding untapped click potential.
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Digital agency CEO and author Kristopher Jones offers tips on making budget-friendly video and why formatting images correctly matter for page speed.
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Senior Director of SEO at Apartments.com offers advice about managing taxonomy changes, keyword research, event tracking and the importance of industry collaboration.
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SEO expert Lily Ray offers advice on how small websites can build credibility, why depth above breadth is a good philosophy and the reason ad transparency is important.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing