How Google Won The PR Battle Over SEO, And Why That’s A Good Thing

Columnist and SEO professional Nate Dame explains how Google has shaped the SEO community for its own benefit, and what that means for brands. The post How Google Won The PR Battle Over SEO, And Why That’s A Good Thing appeared first on Search Engine Land.

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Yahoo Small Business Turns Over Local Listings Management To Yext

Following in the footsteps of MapQuest last year, Yahoo Small Business is outsourcing local listings management to Yext. Late last week Yahoo notified customers of the impending change in email: Yahoo is thrilled to announce that we have partnered with Yext to manage your Local Basic Listing moving…

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The Evolution Of SEO Trends Over 25 Years

Columnist Thomas Stern invites you to take a trip through the history of search engine optimization as we know it, as well as a brief glimpse into the future. The post The Evolution Of SEO Trends Over 25 Years appeared first on Search Engine Land.

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Problems & Solutions: Analyzing The EU’s Antitrust Charges Against Google Over Shopping Search

The EU has raised four concerns about how Google has dominated shopping search. A close look at each charge and possible fixes that might emerge. The post Problems & Solutions: Analyzing The EU’s Antitrust Charges Against Google Over Shopping Search appeared first on Search Engine Land.

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Google Clarifies The Mobile-Friendly Algorithm Will Roll Out Over A Week, Be A Yes/No Response & More

As we approach the April 21st date of the release of Google’s mobile-friendly algorithm, we uncover more SEO facts about what to expect around the algorithm. The post Google Clarifies The Mobile-Friendly Algorithm Will Roll Out Over A Week, Be A Yes/No Response & More appeared first on Search…

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Google Releases First Penguin Update In Over A Year

Google has confirmed with us that they have updated the Penguin algorithm over the weekend. Starting late Friday night, savvy SEOs began noticing major changes in the Google search results. The SEO industry began speculating that this was a Penguin refresh and all evidence pointed to it. Google…

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The Confusion Over Google’s Algorithm Updates & Refreshes

I personally spend a lot of time within the SEO space investigating claims of Google algorithm updates; it is a fascinating topic because there are so many variables involved and a lot of secrecy on Google’s end around its search algorithms. Often, Google will not confirm updates or algorithm…

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SearchCap: Google AdWords Callouts, Bing Ads Close Variants & Getty Images Sues Over Bing Image Widget

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Getty Images Sues Microsoft For “Massive Infringement” Of Copyright By Bing Image Widget It didn’t take long for Bing’s new Image Widget…

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Google Made 890 Improvements To Search Over The Past Year

In a Google+ post from Google’s head of search, Amit Singhal, Google shares they have made “more than 890 improvements to Google Search last year alone.” In 2009, Google told us they made between 350 to 400 changes to search and in 2010, they said they made 550 improvements to…

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Google Makes Up For Lost Time By Featuring Over 30% More Women On Its Homepage This Year

If you haven’t noticed, the Google Doodle team has been making up for lost time in 2014, adding significantly more women to the number of historic figures featured on Google’s various regional and global homepages. Google was called out in February after a revealing study by female…

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