With more businesses turning to Shopify to serve customers, optimizing their sites for search is critically important.
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When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for identifying quality terms. The post The ins and outs of keyword research appeared first on Search Engine…
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How should you perform a site audit? What tools should you use? And how can you best present your findings to attain buy-in? Columnist Janet Driscoll Miller recaps a presentation at SMX West that covered these questions and more. The post The ins and outs of an SEO audit appeared first on Search…
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