Campaigns can continue to deliver to impacted targeting options until March 17, 2022.
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Many retailers would prefer their shoppers land on-site to discover the value of their products and drive value-based conversions. However, the buy now and checkout options could mean lower friction in the final buy. Either way, it’s worth participating in as the Shopping product continues to grow.
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While some SMBs may be suffering from the iOS change, these moves may be useful to help expand their social advertising.
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The social media marketing week in review: A round up of news and announcements you may have missed.
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By implementing anchor jumps that match a page element with the same ID, you may be able to gain some benefits in search and user experience.
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The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn’s own observable, behavioral data.
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The two new conversion goal options offer more flexibility in evaluating and optimizing conversion performance of Search and Audience Network campaigns.
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The auction results are in: Bing will only appear in the UK, but DuckDuckGo and Info.com will be choices in all territories.
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The new options include keyword history targeting to retarget people who’ve viewed questions with keywords you’re targeting within a specific timeframe.
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PPC expert Sean Murphy offers advice on taking advantage of extra ad space, getting clients onboard with responsive ads and finding untapped click potential.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing