With the release of iOS 9, search marketers may now have to consider Apple Search in their quest for greater search visibility. Columnist Adam Dorfman explains. The post How To Take Advantage Of The Recovery Search Opportunity On iOS 9 appeared first on Search Engine Land.
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Enterprise organizations that want to get serious about link building may be well served by a dedicated team for link acquisition. Columnist Garrett French outlines the five roles that comprise this team and focuses today on the opportunity prospector. The post The Opportunity Prospector: Link…
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Google may soon allow advertisers to use first-party data targeting in their search campaigns, and contributor George Michie explains why this change will benefit advertisers and customers alike. The post The Vast Opportunity Of Audience-Based Search Marketing appeared first on Search Engine Land.
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The Opportunities Tab in Google AdWords relaunched today with several new types of opportunities displayed in one view. The campaign suggestions include where to add sitelinks and where to raise bids to show your ads more often than some of your competitors. Google also makes suggestions for…
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Since the official inception of mobile voice search with Apple’s launch of Siri in 2011, consumers, search professionals and businesses have watched for the rise of voice search in local. Despite Siri’s initial inadequacies and obvious voice recognition challenges, savvy multitasking…
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