SearchCap: Google Webmaster Tools & Guidelines Updates, Bing Ads Opportunities & DuckDuckGo Settings

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Webmaster Guidelines Update Calls “Low Quality Guest Blog Posts” Spam Google has updated their webmaster guidelines, specifically in the little or no…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 Opportunities With Those New Google Shopping Campaigns

For those who are not necessarily familiar with Google Shopping campaigns — let’s clarify things straight away. Product listing ads (PLAs) are remaining the same as an ad format for end users, whether search marketers are using “old PLAs” or new Shopping campaigns. The…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SPONSOR MESSAGE: SEO Opportunities from Hispanic Searches

Digital Marketing Depot Webcast: December 10th 1:00EDT/10:PDT – With 80% of Spanish-language searches in the US done in Google’s English-language interface, there lies a new opportunity for digital marketers. Join us as SEO experts from Covario demonstrate why having an effective Hispanic SEO…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Updates AdWords Opportunities Tab With New Opportunity Types

The Opportunities Tab in Google AdWords relaunched today with several new types of opportunities displayed in one view. The campaign suggestions include where to add sitelinks and where to raise bids to show your ads more often than some of your competitors. Google also makes suggestions for…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SPONSOR MESSAGE: SEO Opportunities From Hispanic Searches

Digital Marketing Depot Webcast: December 10th 1:00EDT/10:PDT – With 80% of Spanish-language searches in the US done in Google’s English-language interface, there lies a new opportunity for digital marketers. Join us as SEO experts from Covario demonstrate why having an effective Hispanic SEO…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Yahoo’s Mayer: “Our Search Share Has Declined” But She’s Optimistic About Opportunities

Yahoo is making progress in a number of product areas under CEO Marissa Mayer, but search isn’t one of them — a fact that Mayer herself admitted during today’s Q3 earnings call. Yahoo’s US share of the search market was just 11.3 percent in September, according to…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SPONSOR MESSAGE: Smarter Marketing Opportunities with Attribution Modeling

Digital Marketing Depot Webcast: September 19th 1:00EDT/10:PDT – This webcast will focus on identifying the marketing channels that drive conversions. Covario will share case studies demonstrating the importance of attribution modeling in understanding the path to conversion, while maximizing…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing