RSA customizers can help to create more dynamic ads that feature more product information in the ad copy without requiring advertisers to manually change the copy.
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Hotels can now officially use Google Posts in their local listings but in a limited way.
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Microsoft is keeping the formula the same across its vertical-specific ad types, which may help PPC professionals at agencies more easily get this ad type going for different clients.
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We’re elated to announce that this year’s awards will include a guest judge, last year’s winner Areej AbuAli.
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Available for advertisers in the U.S. and UK, this new ad format, unique to Microsoft Advertising, can show in Bing search, Bing Maps and Bing Travel Guides.
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New categories and an easier-than-ever, new submission process is on deck for the 2021 Awards.
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This beta opens up the use of automotive feeds and the API for advertisers.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Now, advertisers can see Display ads alongside search and YouTube.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google claims FLoC will protect the privacy of users while providing advertisers with needed attribution data.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
With the right incentives, iOS users might be willing to share data.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing