How Online Retailers Can Leverage Unique Identifiers & Structured Data

Ever since the Hummingbird update, there has been a ton of Internet buzz about entity search. What is entity search? How does it work? And what exactly is an “entity”? However, the topic of entity search as it relates to e-commerce and Google Shopping has been neglected. Everything you…

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Black Friday – A Cautionary Tale From An Online Retailer

Back in 2010, I wrote a post entitled,“Black Friday? Bah! Cyber Monday? Humbug!” in which I did a fair amount of righteous ranting about the over commercialization of holidays. My main point, however, was that I believed then, and still believe now, that we marketers have been training…

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