Bing Offers Link To Order Food Online From Your Favorite Restaurants

Now you can order your food online with Bing search. Just search for a restaurant that offers online ordering and click the order online button. The post Bing Offers Link To Order Food Online From Your Favorite Restaurants appeared first on Search Engine Land.

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SearchCap: Google Mobile Carousel Update, Bing Online Ordering & AdWords Android App

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Mobile Carousel Update, Bing Online Ordering & AdWords Android App appeared first on Search Engine Land.

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Google Settles Shareholder Suit, Will Set Aside $250M To Disrupt Rogue Online Drug Ads

Google will create a $ 250 million internal program to battle rogue online pharmacies as part of a deal to end a shareholder lawsuit, Reuters reported today. The litigation was sparked by Google’s $ 500 million settlement in 2011 with the U.S. Justice Department, which alleged that the search…

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Bing Ads Puts Insertion Order Management Online

Agencies or advertisers that have invoice billing enabled and use Bing Ads Insertion Orders can now create and approve IOs online rather than having to rely on email or fax. This has been a top request among agencies, in particular. Insertion orders can be created either by the customer or a Bing…

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88% Of Consumers Trust Online Reviews As Much As Personal Recommendations

We at BrightLocal have released the findings of our annual Local Consumer Review Survey, which reveals the growing importance of online reviews in the purchasing decision. About Local Consumer Review Survey 2014 This is the 4th year we have conducted this study into consumer usage and attitudes…

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Heated Competition Among Online Flower & Gift Sellers: AdWords Spend Topped $15 Million In Q1

As Mother’s Day approaches, Adgooroo is putting the cutthroat reality of paid search in the Flowers and Gifts category on display. The advertising insights firm reports that flowers and gifts advertisers spent more than $ 15.4 million on Google AdWords ads in the first quarter of 2014 on…

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Reigning In Content & SEO — The King & Queen Of Online Marketing

Years ago, SEOs proclaimed, “Content is king!” Yet the full potential of content as the catalyst for everything we want to accomplish in SEO was not realized. Even back then, SEOs wanted to measure their efforts. Fast-forward to 2014, and we’re facing more choices in our marketing…

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4 Revealing Facts About How Consumers Search And Buy Online

A recently released study by retail engagement firm Parago examined how consumers research and buy across several product categories. The research is chock full of insight about how people buy, with broad implications for digital marketers. I want to focus on one aspect of the research: insight…

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If Online Ad Targeting Works, Does More Targeting Work Better?

A former colleague at Forrester Research recently published a study that described his view of the future of online marketing. The study is available to Forrester clients only, but the crux of the argument is laid out in a blog post: Why Google – Not Facebook – Will Build The Database…

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5 Go-Tos To Make Online Reviews Work For Your Business

By now, everyone knows that online reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review — positive or negative — can tip the scale in favor of one company over another. No doubt, the power of reviews on Google+, Yelp, Angie’s…

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