What’s the formula for PPC success? Columnist Jacob Baadsgaard has tips on how to significantly expand your market share without wasting your ad spend. The post How To Grow Online Market Share Without Increasing Your PPC Budget appeared first on Search Engine Land.
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Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking. The post Attributing Retail Store Transactions To Online Clicks At Keyword Level appeared first on Search Engine Land.
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What will search marketers need to focus on in the coming year to stay ahead of the curve? Columnist Jim Yu explores five trends to keep an eye on. The post 5 Essential Search Trends That Will Impact Online Revenue In 2016 appeared first on Search Engine Land.
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Content is aimed at helping customers both sell and manage Bing Ads more effectively. The post Bing Ads Academy Launches To Offer Premium Customers In-Person And Online Training appeared first on Search Engine Land.
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Bing promises to warn searchers of fake and potentially harmful online pharmacy websites by teaming up with the FDA. The post Bing To Warn Searchers Of Fake Online Pharmacies appeared first on Search Engine Land.
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About to launch your first device-specific paid search campaign for smartphone, tablet, wearable, or something else entirely? If so, columnist John Cosley of Bing has some tips! The post New Device Launch Campaigns: Key Insights For Online Advertising Success appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Updated Bing Ads Editor, How To Fix A Bad Online Review & E-Commerce SEO Problems appeared first on Search Engine Land.
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Looking to build your online reputation? Columnist Marcus Miller details the mindset local businesses need to build credibility beyond simple reviews. The post Online Reviews, Reputation And How To Become Super Credible appeared first on Search Engine Land.
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New site offers tools, content and solicits business owners to update information. The post Google Launches Major Push To Get Local Businesses Online, Improve Data appeared first on Search Engine Land.
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This white paper from Location3 will show you can accurately track and report on how online and offline strategies intersect to provide overall increases in segmented goals such as better search engine ranking, increased foot traffic and return customer engagement. Get your copy now. The post…
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