Google’s “Store Visits” metric is handy for calculating offline conversions attributed to paid clicks, but it doesn’t tell the whole story. For paid search marketers tasked with attribution modeling, columnist Andy Taylor takes a look at how various factors can impact offline conversions. The post…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Maps Offline, App Indexing & Structured Data appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Android BBQ: Source: Google+ New Google Express Bags: Source: Google+…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Yahoo & Bing Go Offline, GM Cars Go Local & More appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
There’s a report this morning that Google is close to buying satellite imaging company SkyBox. The purchase price is put at roughly $ 1 billion. The deal has yet to be confirmed. The article conjectures that Google wants the company for two potential reasons: More imagery for consumer maps…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Excited that the updated Google Search App for Android will remember where you parked your car? Wait, there’s more! Google Now cards also work offline, malls are gaining indoor map directories and you can now get product search reminders. Earlier today Barry Schwartz wrote that the updated…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing