Google is going to “unverify” inactive Google+ local pages. Business pages that have not been claimed or with unresponsive owners are effectively going to be shut down on July 28. This is part of a general clean-up of unclaimed or dormant pages/listings. Blog author Mike Blumenthal has…
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Columnist Trond Lyngbø reminds us that search engine optimization (SEO) isn’t just for driving leads, sales and traffic to business websites — it can also be used to build your personal brand. The post Be Aware! SEO Might Help You Land Your Next Job (Or It May Hinder You) appeared first on Search…
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A majority of digital advertising budgets are put towards search, so the ability to be competitive in this space is critical. Columnist Matt Ackley discusses how you can maximize your ROI when creating your bidding strategy for paid search. The post Bidding & Optimization Strategies To Take…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Contributor Janet Driscoll Miller recaps an SMX West 2015 covering the latest in structured data. The post The Next Generation Of Structured Data: Taking Markup To The Next Level appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search Engine Land’s SMX West conference begins next Tuesday in San Jose. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, engage with your audience, improve conversions and maximize your ROI. Invest…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search Engine Land’s SMX West conference kicks off next Tuesday. With over 60 educational sessions and keynotes, networking activities and presentations from leading providers, you’ll get the SEO, SEM and conversion-driving tactics and solutions you need to exceed your goals. SMX West offers…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Join the MarTech Conference community shaping the future of technology-powered marketing… and marketing management. Don’t miss this year’s only North American edition of MarTech: The Marketing Tech Conference, March 31 – April 1 in San Francisco. You save $ 400 by registering before the lowest rates…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Starting next year, marketers in the U.S. will spend more on mobile search — both PPC ads and SEO – than on desktop, according to a new report from digital research firm, eMarketer. Just last year, the firm estimates, less than a quarter of search spend went to mobile. The report…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The holidays are right around the corner, and columnist Rachel Lindteigen provides helpful advice for how local business can prepare. The post Black Friday Is NEXT Week. Is Your Local Business Ready? appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In its continued drive to build a search platform based on entity and conversational understanding, Bing has launched a new feature that enables the site to keep the context of a search from one query to the next. Using presidential searches as an example, Bing explains how a user could search…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing