Previously, advertisers could only manage their Microsoft Audience Network campaigns via the associated interface or an API. Now, they can also manage them offline via the Microsoft Advertising Editor.
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If LinkedIn enables more brands to join, it may help B2B brands with podcasts, like agencies, get closer to their target audience than they might on other podcast platforms.
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Advertisers can now reach more audiences in Europe, Central and South America.
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The updated policy aligns the Microsoft Audience Network with other advertising platforms.
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Microsoft Advertising’s October product updates include aligning with Google Ads’ ETA deprecation timeline, new view-through conversion metrics and more.
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Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements.
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MEB helps Bing get closer to search intent by understanding relationships beyond pure semantics.
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The official guide to how these server related issues or responses impact your Google Search performance.
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In an open beta, publishers can sell ads into their Google Web Stories programmatically.
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You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience planner.
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