Negative reviews from ex-employees are finally against Google’s guidelines

Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy Hawkins explains that this was (unfortunately) necessary. The post Negative reviews from ex-employees are finally against Google’s…

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AdWords Managed Accounts can finally share negative keyword lists across accounts

Create a single list of negative keywords that can be applied to campaigns within an MCC. The post AdWords Managed Accounts can finally share negative keyword lists across accounts appeared first on Search Engine Land.

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SearchCap: Local SEO, Link Building & Negative Keywords

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local SEO, Link Building & Negative Keywords appeared first on Search Engine Land.

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How I Saved $1M Using Negative Keyword Lists

Is it worth it to use negative keyword lists? Columnist Carrie Albright shares her thoughts, plus an example that saved one client big-time. The post How I Saved $ 1M Using Negative Keyword Lists appeared first on Search Engine Land.

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Google Japan Ordered To Remove Negative Reviews Based On Thin Evidence

Ruling appears to be based largely on affidavit signed by the doctor in question. The post Google Japan Ordered To Remove Negative Reviews Based On Thin Evidence appeared first on Search Engine Land.

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SearchCap: End Of Yahoo Directory, Managing Negative SEO & Google’s Panda 4.1 Update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Yahoo Directory — Once The Internet’s Most Important Search Engine — Is To Close For some, it may seem like there has always been Google,…

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New Bing Ads Editor 10.5 Features Shared Library For Negative Keyword Lists

Bing Ads has released the latest update of Bing Ads Editor, the desktop tool for campaign editing and management. Version 10.5 includes supports several new features including a negative keyword library, and refined ad scheduling and geo-targeting options. Negative Keyword Library The negative…

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Google Responds To Mass Negative SEO Extortion Emails

There are widespread reports within the industry of negative SEO extortion emails being sent to website owners, webmasters, SEOs and others. The emails are claiming that an evil SEO will ruin the site’s ranking in Google and other search engines if they do not come up and wire $ 1,500 to the…

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SearchCap: Negative SEO Extortion Scam, Apple Maps Dominates Google & Bing Ads Top Movers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Responds To Mass Negative SEO Extortion Emails There are widespread reports within the industry of negative SEO extortion emails being sent to website…

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Blogger Fined By French Court Because Negative Restaurant Review Was Too Prominent In Google

A French court has ordered a blogger to pay a substantial fine and change the title of a restaurant review because the review was too prominent in search results and harmed business at the restaurant. The post has since been removed but can be viewed here (via TechDirt). The restaurant, Il…

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