9 in 10 customers more likely to overlook a negative review if the business responds adequately, Yelp says

Half of survey respondents said they don’t trust reviews if they know the business asked customers to leave them.

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Proactively building negative keyword lists in Google Ads is now more important than ever

Google appears to be pushing for the premature rollout of automated features to further develop its machine learning (at the expense of the advertiser). Here are some ways to review your accounts to avoid pitfalls.

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How to defend yourself against an ongoing negative SEO campaign — Part 4

There are a variety of ways to unmask people targeting your site with a negative SEO campaign. In Part 4 of our six-part series, contributor Joe Sinkwitz outlines common attack methods and how to shut them down.

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