Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these products and their implications for marketers. The post What marketers need to know about Google assistant and Google Home appeared first on Search Engine…
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Google’s default settings often aren’t as advantageous as one might think. Columnist Aaron Slusky explains which settings you may want to change. The post 5 Things New Advertisers Need to Know About Google AdWords Campaign Settings appeared first on Search Engine Land.
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Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could affect search results for you and your clients. The post 3 Google Patents You Need To Know About In 2016 appeared first on Search Engine Land.
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It’s clear in today’s market traditional media companies need to adapt to the digital environment to grow their market share. A major challenge for agencies is to be able to quickly and accurately identify which customers are ready to adopt a digital strategy while insuring their sales team a cost…
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WordPress can be a great choice for your new website, but it’s not search engine optimized right out of the box. Columnist Neil Patel explains how to lay the foundation for great SEO when choosing WordPress. The post About To Launch A WordPress Site? Here’s What You Need To Know About SEO…
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In preparation for the release of Google’s mobile-friendly algorithm update on April 21, columnist Neil Patel summarizes what we already know and what you should do to adapt. The post Everything You Need To Know About Google’s New Stance On Mobile appeared first on Search Engine Land.
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Many paid search marketers use Search Query Reports to identify negative keywords, but columnist Matt Umbro shows that these reports have the potential to do so much more. The post Need To Grow Your PPC Account? Look To The Search Queries appeared first on Search Engine Land.
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Google and Twitter recently reached a deal that once again gave Google access to Twitter’s firehose. Columnist Neil Patel summarizes what we know so far and offers predictions and advice for search marketers. The post Everything You Need To Know About The Google-Twitter Partnership appeared first…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Yahoo Search Losing Firefox Users, Everything You Need To Know About Google’s Local Algorithm & More appeared first on Search Engine Land.
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Columnist Neil Patel provides a summary of what we know about Pigeon, Google’s new local search ranking algorithm that was rolled out in July 2014. The post Everything You Need To Know About Google’s Local Algorithm, Pigeon appeared first on Search Engine Land.
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