What do Google and a toddler have in common? Both need to learn good listening skills.

Contributor and patent explorer Dave Davies reviews a recently-presented paper that suggests Google is grouping entities and using their relationships to listen for better answers to multipart questions.

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Want to target position 0? Here’s what you need to make that happen

Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets. The post Want to target position 0? Here’s what you need to make that happen appeared first on Search Engine…

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The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem

Google’s partnership with WordPress aims to jump-start the platform’s support of the latest web technologies — particularly those involving performance & mobile experience. And they’re hiring WordPress experts. The post The need for speed: Google dedicates engineering team to accelerate…

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6 things you need to know about Google’s Q&A feature on Google Maps

Noticed the new “questions & answers” section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature. The post 6 things you need to know about Google’s Q&A feature on Google Maps appeared first on Search Engine Land.

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Google Attribution: What search marketers need to know

The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics. The post Google Attribution: What search marketers need to know appeared first on Search Engine Land.

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Why location marketers need to embrace whimsical, visual storytelling

Columnist Adam Dorfman believes that local marketers need to invest in visual storytelling and explains how to use visual assets to create and share location-based information. The post Why location marketers need to embrace whimsical, visual storytelling appeared first on Search Engine Land.

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Do you have the martech knowledge you need?

Albert Einstein said “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet again. Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered…

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What you need to reach the big leagues of local SEO

Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game. The post What you need to reach the big leagues of local SEO appeared first on Search Engine Land.

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Everything you need to know about Google’s ‘Possum’ algorithm update

Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’ The post Everything you need to know about Google’s ‘Possum’ algorithm update appeared first on Search Engine…

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