SEO software tools: What marketers need to know

SEO platforms offer numerous capabilities that range from keyword research and rank-checking to backlink analysis and acquisition, as well as competitive intelligence, social signal integration, and workflow rights and roles.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Smart Shopping Campaigns: Everything you need to know to get started

If you’re new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation and maintenance of them.

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