Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.
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And, PPC pros, say goodbye to the standalone Maximize conversions and Maximize conversion value strategies.
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Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs. The post Penguin 4.0: Necessary and positive improvement appeared first on Search Engine Land.
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