Zero-click Google searches rose to nearly 65% in 2020

Efforts to regulate Google aren’t making a dent. And, the pandemic may have resulted in greater overall search volume, but zero-click searches may rise even further as people become more mobile.

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How to test (and perfect) nearly everything in PPC

Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing. The post How to test (and perfect) nearly everything in PPC appeared first on Search Engine Land.

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DMOZ has officially closed after nearly 19 years of humans trying to organize the web

The closure marks the final end of a chapter of humans trying to organize the web. The post DMOZ has officially closed after nearly 19 years of humans trying to organize the web appeared first on Search Engine Land.

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