Yelp’s new ad types aim to connect national advertisers to local users

Sponsored Collections may appeal to brands that typically don’t advertise on Yelp and Seasonal Spotlight Ads might help multi-location brands create another touchpoint to showcase their seasonal promotions.

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Fourth of July Google doodle inspired by U.S.’s 1st National Parks director, Stephen Mather

Created in 1916 by President Woodrow Wilson, the U.S. National Park Service is often cited as America’s best idea. The post Fourth of July Google doodle inspired by U.S.’s 1st National Parks director, Stephen Mather appeared first on Search Engine Land.

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Fourth of July Google doodle inspired by U.S.’s 1st National Parks director, Stephen Mather

Created in 1916 by President Woodrow Wilson, the U.S. National Park Service is often cited as America’s best idea. The post Fourth of July Google doodle inspired by U.S.’s 1st National Parks director, Stephen Mather appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


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Fourth of July Google doodle inspired by U.S.’s 1st National Parks director, Stephen Mather

Created in 1916 by President Woodrow Wilson, the U.S. National Park Service is often cited as America’s best idea. The post Fourth of July Google doodle inspired by U.S.’s 1st National Parks director, Stephen Mather appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


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Fourth of July Google doodle inspired by U.S.’s 1st National Parks director, Stephen Mather

Created in 1916 by President Woodrow Wilson, the U.S. National Park Service is often cited as America’s best idea. The post Fourth of July Google doodle inspired by U.S.’s 1st National Parks director, Stephen Mather appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


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National Brands & Local Search: Use Insights to Drive Actions

National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How…

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SearchCap: Google AdWords notification, Bing & Google national convention results & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords notification, Bing & Google national convention results & more appeared first on Search Engine Land.

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Bing partners with U.S. National Park Service for #FindYourPark photo contest

The winning photo will be featured on Bing’s homepage during National Park Week and used as Bing’s Facebook and Twitter cover photo in April. The post Bing partners with U.S. National Park Service for #FindYourPark photo contest appeared first on Search Engine Land.

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Search In Pics: Android Ice Sculpture, National Coming Out Day & Google’s Drought

In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Android Ice Sculpture: Source: Google+ Last Year’s Google Halloween…

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YP Launches New Local Search Marketplace For National Advertisers

Once dismissed as the exclusive concern of small businesses, brands and national advertisers are recognizing the importance of location data and local search. Often, however, they have trouble operationalizing local SEO and other tactics. YP has built a new PPC platform to appeal to these…

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