Search Engine Land, SMX name Carolyn Lyden content lead

Having an experienced practitioner leading the content and programming of Search Engine Land and SMX will only mean more high-quality and actionable content for the communities we serve.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality

There are 4 steps to evaluate your investment of branded keywords – judge performance then segment and calculate incrementality and adjust your targets based on that incrementality.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google receives search warrant for identities of everyone who searched crime victim’s name

If this overly broad warrant were duplicated in other jurisdictions, local law enforcement might use Google as a first stop in their investigations. The post Google receives search warrant for identities of everyone who searched crime victim’s name appeared first on Search Engine Land.

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10 domain name secrets to repair your online reputation

If you’re trying to fix your personal reputation online, looking toward your domain name is a valuable first step. Columnist Chris Silver Smith explains some options beyond setting up YourName.com. The post 10 domain name secrets to repair your online reputation appeared first on Search Engine…

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Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok

The largest Russian search engine has launched their mobile-friendly algorithm today. The post Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok appeared first on Search Engine Land.

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Mount McKinley Becomes Mt. Denali On Google Maps; Bing Stays With Old Name

Restored to its native name by US President Barack Obama, the transformation has yet to fully complete on the major search engines. The post Mount McKinley Becomes Mt. Denali On Google Maps; Bing Stays With Old Name appeared first on Search Engine Land.

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