To reach your SEO goals, your landing pages must map to search terms tied to the appropriate stage in the customer journey. Columnist Jim Yu explains how to achieve this. The post Search, Content & Customer Experience – Moving Prospects From Awareness To Action appeared first on Search Engine…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Many webmasters have been pressured to switch from HTTP to HTTPS, but some are finding that this is resulting in a loss of traffic from Bing. Columnist Ben Goodsell explains the issue and offers solutions. The post Drop In Bing? Moving To HTTPS (SNI) Would Have Caused It appeared first on Search…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Apple has been talking about adding public transit data to its mapping product for a very long time. My understanding is that the company has had access to the transit data itself for some time, but for reasons that remain obscure has not has not been able to get transit directions into Maps yet….
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google Webmaster Trends Analysts, Pierre Far and Zineb Ait Bahajji, posted on the Google Webmaster blog today that they’ve updated their official guidelines for moving your web site and having Google in mind when doing so. They broke out the process based on two ways of moving your site: (1)…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In the past month, Google quietly made a change aimed at encrypting all search activity — except for clicks on ads. Google says this has been done to provide “extra protection” for searchers, and the company may be aiming to block NSA spying activity. Possibly, it’s a move…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing