Google Analytics 360 & the Move to Enterprise Analytics

As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you…

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Move over Amazon Echo & Google Home: Here comes Microsoft Cortana

Cortana will be baked into a new smart speaker from Harman Kardon to be released next year, potentially the first of many Cortana-powered devices. The post Move over Amazon Echo & Google Home: Here comes Microsoft Cortana appeared first on Search Engine Land.

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SearchCap: Google mobile index, move to Canada & repeat offender penalties

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile index, move to Canada & repeat offender penalties appeared first on Search Engine Land.

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“100% Not Provided Is Not The End Of SEO” Insider Opinions On Google’s Move To Withhold Data

Earlier this week, Google revealed it would be encrypting all search data, rendering website owners unable to see search term information previously offered through the “referrer” system. While Google had encrypted the data two years ago for searches performed by users signed in to…

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