Broad match modifier will be phased out as part of the change.
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This script automatically applies phrase match negatives to your BMM and phrase match keywords to prevent them being triggered by close variant search queries.
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Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and broad match options. The post Phrase, broad, or broad match modifier: After exact, what’s the next best match type? appeared first on Search Engine Land.
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Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies. The post Plan device-specific user experience strategies with Google AdWords’ bid modifier appeared first on Search…
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You may recall last spring, Bing Ads issued a manifesto of sorts in response to Google’s announcement of Enhanced Campaigns titled Advertisers Deserve Control: “We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our…
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As we predicted a few months back, Enhanced Campaigns and mobile modifiers have been a benefit to those companies that employ them wisely. We’re excited to fold Google’s cross-device and in-store tracking into this mix as well as our own system for understanding micro-conversions….
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