Tag Archives: Models

Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration

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Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change.

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Google Ads announces machine learning-based data-driven attribution models in new privacy landscape

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In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts

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SearchCap: Attribution models, local authenticity & more

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Brand vs. local Knowledge Graph result: Which is better? Jan 6, 2017 by Tony Edward Columnist Tony Edward explains which Knowledge Graph results are appropriate…

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‘Tis The Season! For Holiday Google Doodles Of Papercraft Models & Cutouts

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Special logos for the holidays can also be printed and constructed into houses. The post ‘Tis The Season! For Holiday Google Doodles Of Papercraft Models & Cutouts appeared first on Search Engine Land.

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