Google Launches Expanded AdWords PLAs On Mobile Devices

Google rolled out product listing ads (PLAs) on mobile devices in March. Now the company has launched an updated display for PLAs on smartphones that allows more products to be displayed from the search results page. Users can swipe to see more PLAs from their smartphones. Google also enlarged the…

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Google Makes Mobile Search Faster With Ping Attribute

Ilya Grigorik, a Google developer advocate, announced last night a small tweak Google made to the mobile search experience that will speed up the mobile search experience on mobile Safari and Chrome by 200-400 milliseconds. By implementing a attribute named <a ping>, Google is able to…

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The Challenge Of Getting Mobile SEO Right When Google Is Inconsistent

The Getting Mobile SEO Right, Because Now Google Really Cares session at SMX East had a stellar group of presenters including Google’s Pierre Far, Resolution Media’s Bryson Meunier, Move.com’s David Roth and Local Market Launch’s Gideon Ruben. This was a fantastic panel with…

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Google Launches New Card-Based “Unified Design” Search Results For Mobile Devices

Google has just rolled out their new “more unified design” of displaying search results for mobile devices, including smartphones and tablet devices. As expected, Google said A new “more unified design” will offer “cleaner and simpler, optimized for touch, with results clustered…

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Study: 61 Percent Of Mobile Callers Ready To Convert

As a marketer if you’re not making it easy for mobile users to call you, you’re losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, underscores the critical role of calls in the mobile path to purchase. Almost two-thirds (61 percent) of…

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