For years, debates raged about what constituted “best practices” when it came to mobile SEO. Early on, the discussion focused on whether it was important to have a separate site optimized for mobile devices. That proved to be a major challenge, as it required detecting and optimizing…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
“Mobile is coming.” This Game of Thrones-esque quote has been thrown around a lot this past year, serving as an ominous warning of our mobile-dominated future. However, I’d argue that it’s time to stop talking about mobile in the future tense and bring it to the present: for…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobile Search Spend Share In UK And Australia Outpaces US Mobile spend and click share in three of the most mature paid search markets – the U.S., UK and…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Mobile spend and click share in three of the most mature paid search markets – the US, UK and Australia – increased significantly over the past year. The share of paid search spend allocated to mobile paid search spend in the UK and Australia continued to outpace that of the US. The new data,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
As we all know, the mobile environment is becoming more important, and mobile PPC is a topic companies are starting to pay more attention to. At this point, there’s still a lot of low-hanging fruit out there. In this article, I’ll share some mobile stats to begin with, and then provide some…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Admits They Need To Do Better With Webmaster Communication In a blog post today on the Bing Webmaster Blog, Bing’s Igor Rondel, Principal Development Manager…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is The Mobile Migration Of Graph Search Upon Us? New Facebook Test Uncovers Mobile Web Integration We’ve been saying that it is just a matter of time for…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Marketing Expo (SMX) Advanced Begins Next Week – Join us! SMX Advanced takes place next week, June 10-12 in Seattle. Learn actionable new tactics, find…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Data aggregator and prognosticator eMarketer is out with a new mobile advertising forecast that shows Google losing share of the mobile search ad market. The company says that apps are taking their toll on Google’s mobile ad dominance. The firm says that US mobile advertising in total will be…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Now Accepting Entries For Its 2014 Homepage Photo Contest Bing announced on its Facebook page that it is currently accepting entries for its 2014 homepage…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing