Google Launches Mobile Friendly Test Tool

Wondering if your site will qualify for Google’s new mobile-friendly labels or be ready for a potential mobile-friendly ranking boost? Google has a new tool to help. The new tool is at google.com/webmasters/tools/mobile-friendly and it basically gives you a pass or fail grade. Either it tells…

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EBay Dumps Google Syndicated Ads For Bing Ads On Mobile Devices

Quietly, eBay has dumped Google AdWords sponsored text ads from mobile devices in favor of Bing Ads. The move was noticed by RKG, the agency’s Director of Research, Mark Ballard, wrote about the change today. EBay serves syndicated text ads at the bottom of category search pages as a way to…

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SearchCap: Twitter Renews Focus On SEO, Facebook’s New Places Directory & Mobile Search, Shopping & Buying Tips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EBay Dumps Google Syndicated Ads For Bing Ads On Mobile Devices Quietly, eBay has dumped Google AdWords sponsored text ads from mobile devices in favor of Bing…

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Bing Ads To Retire Explicit Mobile OS Targeting In March 2015

To complete its path to compatibility with Google AdWords, Bing Ad has announced that explicit OS targeting will be retired in March of next year. No longer will you have the option to target ads to a specific mobile operating systems as you are now. Instead, what advertisers will see beginning in…

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SearchCap: BingBot Mobile, Google Penguin Rolling & AdWords Changes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Link Building with Content: The Experienced Route to SEO – November 11 Webcast Successful SEO is not “content marketing –vs.– link building”. It’s…

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SearchCap: Google Mobile Usability Reporting, Flash Warnings Expand & Groupon Pages

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Groupon Pages Part Of Company Evolution Into Local Search Site Depending on your viewpoint, Groupon’s new Pages offering is either a helpful new tool for…

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SearchCap: Germany Publishers & Google, Bing Ads Tracking & Search Mobile CTR

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Growing Your Business With Customer Reviews – October 30 Webcast Learn how capitalizing on the insights from customer reviews can increase search traffic…

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First Half Ad Revenue: Search Dominates PC Ads But Not Mobile

The IAB has released its first half 2014 digital advertising revenue figures. Total US digital revenues grew 15 percent compared with a year ago to $ 23.1 billion. Total second-quarter revenues were roughly $ 11.7 billion. Paid search was the largest single category of online advertising, though its…

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SearchCap: Google Not Mobile Icons, Bing & Google Election Search & Amazon Google’s Competitor

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Eric Schmidt In Berlin: “Really, Our Biggest Search Competitor Is Amazon” The attitudes of European policy makers toward Google seem to…

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Google Upgrades Conversational Search On Its Mobile Apps

Conversational search on Google’s mobile apps got an upgrade today, as the company announced a few new voice commands that are specific to travel planning. Basically, the app is smarter about knowing where you are (at a hotel, for example), letting you complete actions by voice (i.e., making…

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