Search Is Number One Content Discovery Tool For Mobile Users

Yesterday, the IAB released a report that seeks to “rehabilitate” the mobile web. Based on a Harris survey of 2,000 US mobile internet users, it argues that despite the gap in time spent, mobile users value and heavily utilize the mobile web. Interestingly survey respondents perceived…

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SearchCap: LinkedIn Search, Target Mobile & Google AdWords Scripts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: LinkedIn Search, Target Mobile & Google AdWords Scripts appeared first on Search Engine Land.

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Think Small: Solve Your Mobile SEM Problem With “Micro Leads”

The time has come for brands to have a mobile paid search strategy in place. Columnist Susan Waldes suggests that businesses begin with tiny steps. The post Think Small: Solve Your Mobile SEM Problem With “Micro Leads” appeared first on Search Engine Land.

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SearchCap: Google News Spain Lives, Bing Predictions & Google Mobile Thumbnails

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Releases Update To AdWords Editor Version 11 With CTR Bug Fix Fix comes just a week after the initial roll out. Bing Predicts 2015 To Be The Year Of The…

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Bing Rolls Out International Hotel Booking Feature & Updates Mobile Search Results

Bing has partnered with TripAdvisor to deliver reviews, booking capabilities and rates for hotel searches in 22 different countries. The post Bing Rolls Out International Hotel Booking Feature & Updates Mobile Search Results appeared first on Search Engine Land.

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Report: U.S. Mobile Search Spend Expected To Overtake Desktop Next Year

Starting next year, marketers in the U.S. will spend more on mobile search — both PPC ads and SEO –  than on desktop, according to a new report from digital research firm, eMarketer. Just last year, the firm estimates, less than a quarter of search spend went to mobile. The report…

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SearchCap: Google Local Quality Guidelines, Shopzilla Rebrands & Mobile SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 Things You Always Wanted To Know About AdWords Match Types (But Were Afraid To Ask) Even advanced advertisers have questions about the details of keywords and…

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4 Predictions for Mobile Marketing and Call Tracking in 2015 – December 9 Webcast

Mobile search exploded in 2014, and next year it is promising to be even bigger. So what’’s ahead in 2015? Join us for this December 9th Digital Marketing Depot webcast to learn what the growth of mobile search will mean for your business in 2015. John Lee of Clix Marketing and Jason Wells…

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Bing Reveals Some Mobile Ranking Techniques & Relevancy Factors

Mir Rosenberg from the Bing Mobile Relevancy team posted some of the “factors at play” when it comes to how Bing determines mobile relevance and ranking in the mobile results. As you know, a couple weeks ago, Bing announced new mobile crawlers to help them discover and understand…

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SearchCap: Google Serious On Mobile, Twitter Search Expands & AdWords Demographic Charts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Is Experimenting With Special Ranking For Mobile-Friendly Sites Google already penalizes sites that provide a bad experience to mobile searchers. Now the…

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