Data analysis reveals the distribution of PageRank is highly right-skewed meaning the majority of hosts have very low PageRank.
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Most of the fake reviews that are submitted (91%) are “biased positive reviews.”
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In this case, “shopping” doesn’t include purchasing; however, digital goods and product re-ordering are also poised for growth.
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The number of removed ads was down, but banned advertiser accounts nearly doubled from 2017.
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Surveys suggest there’s still considerable room for growth.
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The speculation is that Superpod founders and assets will be used to improve Google Assistant.
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Despite moral and ethical concerns, Google CEO Sundar Pichai defends company’s potential re-entry into China.
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DuckDuckGo, the privacy focused search engine, keeps growing steadily.
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Broad Targeting relies on machine learning to optimize ad delivery to reach users most likely to take the desired action.
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Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). The post Which PPC metrics matter? Lessons from half a million keywords appeared first on Search Engine Land.
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