Microsoft Advertising launches new Tours and Activities ad format in open beta

Available for advertisers in the U.S. and UK, this new ad format, unique to Microsoft Advertising, can show in Bing search, Bing Maps and Bing Travel Guides.

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Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media

The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend.

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The greatest hits from Google Marketing Livestream, plus Microsoft Advertising’s new ads and social management pilot; Friday’s daily brief

New features are available in Google Ads for local businesses, travel, and more.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing