Microsoft Advertising’s October product updates include aligning with Google Ads’ ETA deprecation timeline, new view-through conversion metrics and more.
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The new format is rolling out as an open beta to advertisers targeting customers in the U.S. and Canada.
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Executing Marketing with Purpose in your advertising is an important way for marketers to overcome barriers in the moments that matter, and to connect with people
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Plus, B2B tech finally sees the SEO light
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The availability of Optimization Score in Microsoft Ads now means advertisers have the option to ensure they understand all of the recommendations and consider options they may not have before.
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Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements.
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Other August announcements include new automated extensions, labels for account organization and changes to unified accounts.
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Video Extensions give advertisers the opportunity to test new types of visual ads directly in search results.
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Multimedia Ads give search marketers the opportunity to be an exclusive ad type in a SERP and the added visual element will draw more eyes to your ad.
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New additions to RSAs mean you can customize campaigns around events and searcher locations.
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