Tag Archives: Microsoft

Four new personas are changing how marketers reach and relate to customers, according to Microsoft Advertising

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Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to stay.

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Microsoft Bing expands Shopping options for users, gives retailers more options to reach shoppers

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Many retailers would prefer their shoppers land on-site to discover the value of their products and drive value-based conversions. However, the buy now and checkout options could mean lower friction in the final buy. Either way, it’s worth participating in as the Shopping product continues to grow.

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Microsoft Advertising’s Health insurance ads are here in time for open enrollment

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Microsoft is keeping the formula the same across its vertical-specific ad types, which may help PPC professionals at agencies more easily get this ad type going for different clients.

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Microsoft partners with Shopify to help retailers expand their reach

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Microsoft’s updated their Microsoft Channel app with new features to help retailers and e-commerce businesses comes right in time for the holiday shopping season.

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After 13 years, Frédéric Dubut, principal product manager, core search & AI, departs Microsoft

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Dubut’s contributions to the industry have furthered our understanding of both Bing and how search systems work.

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