Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer’s path to purchase. The post Micro-moments and beyond: Understanding and optimizing for consumer intent appeared first on Search Engine Land.
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As Google continues to refine its search results to better serve users in their moments of need, columnist Adam Dorfman looks at how recent developments in contextual search may impact brick-and-mortar businesses. The post Google injects more context into micro-moments appeared first on Search…
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Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition. The post The importance of micro-moments: The mobile customer journey appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing