Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: comScore Metrics, Bing Image Search & Google App Installs appeared first on Search Engine Land.
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Columnist Erin Everhart shows you how to prove SEO value with traffic estimates based on your own organic data rather than generic web studies. The post How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies appeared first on Search Engine Land.
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An SEO issue that goes unnoticed, even for a few days, can have a huge impact on business — so what metrics can you use to detect problems early? The post 21 Metrics For Monitoring SEO Health appeared first on Search Engine Land.
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When it comes to PPC, metrics are everything. We consume ourselves in pouring over numbers and analyzing our accounts down to the smallest detail. However, it turns out we are being misled by the data we rely on the most. We’re too quick to take our figures at face value without thinking…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The AdWords Bid Simulator tool now offers conversion estimates in addition to impressions and clicks to show how bid changes may affect conversion volume and values. For each bid option shown in the simulator, the bid simulator provides the number of conversions — both 1-per click and…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing