SearchCap: Bing Ads Editor update, Bing Ads voice metrics & Danny Sullivan changes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads Editor update, Bing Ads voice metrics & Danny Sullivan changes appeared first on Search Engine Land.

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SearchCap: Bing Ads Editor update, Bing Ads voice metrics & Danny Sullivan changes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads Editor update, Bing Ads voice metrics & Danny Sullivan changes appeared first on Search Engine Land.

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New Quality Score metrics: What matters most, and how to improve your ads

Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors. The post New Quality Score metrics: What matters most, and how to improve your ads appeared first on Search Engine Land.

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SearchCap: Google job search, metrics on search update & cheese doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google job search, metrics on search update & cheese doodle appeared first on Search Engine Land.

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Are AdWords advertisers about to get a lot more Quality Score reporting metrics?

A short-lived blog post indicates useful changes are coming to help advertisers analyze Quality Scores in their accounts. The post Are AdWords advertisers about to get a lot more Quality Score reporting metrics? appeared first on Search Engine Land.

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SearchCap: Google AdWords Quality Score metrics, redirects & SEO challenges

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords Quality Score metrics, redirects & SEO challenges appeared first on Search Engine Land.

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3 reasons why you can safely ignore your competitors’ traffic metrics

Competitive analysis can be helpful, but columnist Dianna Huff explains why it’s important not to get too focused on your competitors’ performance. The post 3 reasons why you can safely ignore your competitors’ traffic metrics appeared first on Search Engine Land.

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SEO and the CMO: Communication and board room metrics that matter

Securing investment for SEO is a tough challenge, especially when CMOs don’t fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite. The post SEO and the CMO: Communication and board room…

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Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others

The new product, free during its beta phase, displays everything from the tools’ APIs. The post Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others appeared first on Search Engine Land.

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Metrics blindness: Why it’s harming your link dev efforts

Do you make decisions based on metrics alone? Columnist Julie Joyce makes the case that this mindset can remove the critical human element from your marketing efforts. The post Metrics blindness: Why it’s harming your link dev efforts appeared first on Search Engine Land.

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