4 new search metrics in Google Ads to give you what you really wanted out of average position

Average position is an often-used, often-misunderstood metric. Contributor and Googler Matt Lawson talks through what Google’s new metrics do that average position can’t.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Santa tracker, Google API terms & SEO metrics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Santa tracker, Google API terms & SEO metrics appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Santa tracker, Google API terms & SEO metrics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Santa tracker, Google API terms & SEO metrics appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Santa tracker, Google API terms & SEO metrics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Santa tracker, Google API terms & SEO metrics appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Which PPC metrics matter? Lessons from half a million keywords

Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). The post Which PPC metrics matter? Lessons from half a million keywords appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google audiobooks, local spam & SEO metrics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google audiobooks, local spam & SEO metrics appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google audiobooks, local spam & SEO metrics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google audiobooks, local spam & SEO metrics appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google audiobooks, local spam & SEO metrics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google audiobooks, local spam & SEO metrics appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing