Tag Archives: Metrics

3 SEO metrics to help secure executive-level buy-in

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Campaign metrics alone may not accurately represent your team’s work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value.

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Google Performance Planner adds support for ineligible campaigns, secondary metrics, “Suggested changes” and specific time ranges

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These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations.

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Google Merchant Center now shows relative visibility, page overlap rate and higher position rate metrics

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The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.

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Google changes Core Web Vitals metrics; How to use lab and field data for optimization

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Field data, considered towards rankings, will vary depending on real-world user device power, screen size, and network connectivity. Lab data has default values for these and, (except in the case of Page Speed Insights), can be calibrated by developers to simulate all manner of conditions.

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