Learn 3 proven methods for winning additional PPC budget from your clients

Posted on June 9, 2017 by gftshappy

Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that your approach is the best way forward — and that more budget is required to execute the plan. The post Learn 3 proven methods for winning additional PPC budget from your clients…

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Digitizing traditional marketing methods to compete in local search

Posted on September 10, 2016 by gftshappy

Columnist Lydia Jorden discusses techniques to digitize traditional marketing in a way that allows your brand to connect with its traditional audience while maintaining competitive local SERP positioning. The post Digitizing traditional marketing methods to compete in local search appeared first…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Prioritizing Local Search Profile Listings: 2 Methods

Posted on February 26, 2016 by gftshappy

Looking to start building those citations for local SEO? Columnist Lydia Jorden shares her strategy for determining which local business listing sites are worth investing in. The post Prioritizing Local Search Profile Listings: 2 Methods appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 Methods For Defining Your SEO Content Needs

Posted on January 23, 2016 by gftshappy

Don’t waste your time creating content for content’s sake! Columnist Casie Gillette explains how to focus your efforts by analyzing search results, evaluating existing content and talking to customers. The post 3 Methods For Defining Your SEO Content Needs appeared first on Search Engine Land.

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