According to CMI, 70% of B2B marketers are creating more content than they did one year ago — but is that content really making an impact? This Content Creation Guide from Salesforce Pardot provides step-by-step instructions to help you create a top-notch content strategy. You’ll also…
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For advertisers new to retargeting on Facebook, AdRoll analyzed performance results across advertisers to offer insights on retargeting and to educate marketers on the best way to drive results for their business. Download this report and get key performance metrics for Facebook on desktop and…
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On average, about 40 percent of email opens come from mobile devices and tablets. Unfortunately, many mobile subscribers are less engaged because they are being forced through an experience that is not optimized for them. It’s daunting, as a marketer, to figure out how to address this growing…
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Although marketing teams use multiple channels to drive sales, the majority of marketers still employ single-touch attribution models. These increasingly outdated models aren’t up to the task of tracking which campaigns have the biggest impact on performance and which channels or tactics…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Although marketing teams use multiple channels to drive sales, the majority of marketers still employ single-touch attribution models. These increasingly outdated models arenÃt up to the task of tracking which campaigns have the biggest impact on performance and which channels or tactics deserve…
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Mobile is increasingly becoming the main screen accessed throughout the day, and mobile marketing, in turn, has developed into a sophisticated, personalized marketing channel to reach consumers. In this white paper, Quantcast explores the mobile landscape and identifies opportunities and solutions…
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Download this white paper to find out how to determine which search keywords and ads drive calls. Learn how you can use call tracking data to optimize bidding, generate more calls and sales, and cut wasted spend. The post SPONSOR MESSAGE: Guide to Call Tracking for Local Search appeared first on…
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Learn more about SEO tools & platforms. Download this free 43 page guide and get current trends in SEO and SEO management software, analysis of the capabilities of SEO platforms, and profiles of leading SEO management software vendors. The post SPONSOR MESSAGE: Enterprise SEO Platforms 2015:…
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At the core, content repurposing is the act of taking a single piece of content and tailoring it for delivery to multiple channels. Download this white paper from Oracle to learn the fine art of repurposing content for relevancy and reach. The post SPONSOR MESSAGE: How to Turn One Piece of Content…
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Does call tracking harm local SEO? The answer is a resounding no. This 30-page guide to SEO and call tracking outlines 7 ways to implement call tracking without harming SEO and explains how not to use call tracking. Get your copy now. The post SPONSOR MESSAGE: The Authoritative Guide to Call…
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