How Are You Managing Social Media Risk?

Today, the average enterprise manages more than 300 social media accounts and more than a half-million social media posts by users on branded pages — but not all of this activity is positive. There has been a sevenfold increase in spam messages. The number of unauthorized social media…

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8-Step Road Map to a World-Class Social Media Governance Program

Today, the average enterprise manages more than 300 social media accounts and over a half-million social media posts by users on branded pages – but not all of this activity is positive. There has been a subsequent 7x increase in spam messages. The number of unauthorized social media accounts has…

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Using Search Data To Explain Media Impact

Wondering how your television ads are impacting search? Columnist Andrew Ruegger shares his method for gleaning these insights. The post Using Search Data To Explain Media Impact appeared first on Search Engine Land.

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Marketer’s Guide: Enterprise Paid Media Campaign Management Platforms

Do you need an paid media campaign management platform? The post Marketer’s Guide: Enterprise Paid Media Campaign Management Platforms appeared first on Search Engine Land.

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Study: Rich Media In Search Drives Increased Click-Through

Is ranking in the number one position a guaranteed way to earn the lion’s share of clicks from search? Columnist Nathan Safran’s research suggests rich snippets may factor in, too. The post Study: Rich Media In Search Drives Increased Click-Through appeared first on Search Engine Land.

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Webinar: How to Avoid (or Mitigate) Social Media Risk for Your Brand

Next week, our sister site, Digital Marketing Depot, will host a webcast that will address the risks inherent in social media for brands. With the FTC paying close attention to what’s being said — and updating its disclosure regulations — marketers need to keep up with current…

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Social Media – Risk or Reward for Your Brand? September 22 Webcast

With social media hacks increasing in frequency and severity, all organizations need help managing social media risk. The post Social Media – Risk or Reward for Your Brand? September 22 Webcast appeared first on Search Engine Land.

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Enterprise Social Media Management Software Marketer’s Guide- Updated for 2015

Does your company need social media management software? The post Enterprise Social Media Management Software Marketer’s Guide- Updated for 2015 appeared first on Search Engine Land.

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Enterprise Paid Media Campaign Management Platforms: New Market Intelligence Report

Do you need an paid media campaign management platform? The post Enterprise Paid Media Campaign Management Platforms: New Market Intelligence Report appeared first on Search Engine Land.

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Dive Deep on SEO, PPC, Social Media, Display & Local Search – Check out the SMX West Workshops

Attending a workshop is the fastest way to get up to speed on specific internet marketing topics. At Search Marketing Expo – SMX West, you’ve got six workshops to choose from. Each provides: a full day of in-depth instruction on one digital marketing topic; an intimate learning and networking…

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