Google’s new policy means it literally won’t pay to deny climate change; Monday’s daily brief

Posted on October 12, 2021 by gftshappy

Plus, why basic questions about search marketing never go out of style.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Ask the expert – Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B and how it works with cross-device browsing

Posted on June 23, 2021 by gftshappy

Advertisers can make their voices heard regarding FLoC in forums and at open meetings.

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Facebook revenue almost doubled: Here’s what it means for advertisers

Posted on April 29, 2021 by gftshappy

In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How Google indexes passages of a page and what it means for SEOs

Posted on October 15, 2020 by gftshappy

Google will begin passage based indexing later this year for English languages. It is a ranking change, not an indexing change.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How technology is changing what it means to be an effective (search) marketer

Posted on July 9, 2020 by gftshappy

Tools and tech to help improve analysis, decision making, and strategic planning.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Marketing during COVID means ongoing experimentation [Video]

Posted on May 22, 2020 by gftshappy

Why you should continue to test and adjust messaging as customer needs and behaviors shift.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Amazon’s ad revenue growth held steady in Q1: What it means for advertisers now

Posted on May 2, 2020 by gftshappy

Company says COVID-19 impact on advertising revenue “wasn’t as noticeable,” though ad prices continue to be lower.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

What Safari’s 7-day cap on script-writeable storage means for PWA developers

Posted on April 11, 2020 by gftshappy

Now marketers know how their days are numbered.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google search results eye candy: How users navigate search features and what it means for SEO

Posted on November 23, 2019 by gftshappy

Search behaviors are changing as users “ping pong” their attention across search results pages.

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