Four steps to maximizing Customer Lifetime Value

In this white paper from Zaius, you’ll learn all about why customer lifetime value is critical, but underutilized. For most B2C marketers, customer lifetime value is used as an input to determine how much is reasonable to spend to acquire a new customer. But for the top-performing B2C…

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Maximizing your mobile impact

Search marketers, are you prepared for a mobile world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization effort and make the most of your mobile experience. The post Maximizing your mobile impact appeared first on Search Engine Land.

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Maximizing Links From Seasonal Inbound Campaigns

With the holiday season looming, assessing the scope for effective SEO link building projects is top of mind for most SEOs. Columnist Chris Liversidge discusses how you can maximize your backlink gain this winter. The post Maximizing Links From Seasonal Inbound Campaigns appeared first on Search…

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